Trade & Investment
Promotion Across Africa
We connect exporters with buyers and investors with opportunities, turning trade missions and investment mandates into qualified matches and closed outcomes.
Why trade missions and investment mandates underperform
Export promotion agencies, investment promotion agencies, and companies pursuing cross-border deals share the same failure mode: visibility without qualification. A trade mission generates business cards, not signed distributor agreements. An investor roadshow generates interest, not committed capital. The gap is matchmaking work that most organizations are not staffed to do themselves: identifying which buyers or investors are real, and converting a meeting into a term sheet.
We work on both sides of this problem. For exporters and trade organizations, we prepare go-to-market positioning, identify importers and distributors, and run the B2B meetings that produce qualified commercial opportunities. For investment promotion agencies, governments, and companies raising capital, we target investors, package the opportunity, and run the roadshows and stakeholder coordination that lead to funded deals.
From visibility to a closed deal
Trade and investment mandates move through the same four checkpoints, whether the outcome is a distribution agreement or a funded investment.
- 1
Export Readiness & Positioning
We prepare the go-to-market case: which markets, which buyers, and what the offer needs to look like to be credible to them.
- 2
Buyer & Distributor Matchmaking
We identify importers and distributors, and organize the B2B meetings that turn a trade mission into a pipeline of qualified conversations.
- 3
Investor Targeting & Packaging
For investment mandates, we target the right investor profile and package the opportunity so it can be evaluated and moved through an investment committee.
- 4
Facilitation & Aftercare
We coordinate roadshows and stakeholder engagement through to close, then provide the aftercare that keeps a trade or investment relationship active.
What a completed mandate delivers
The output is qualified access, not a contact list. For trade mandates, that means a shortlist of importers and distributors who have already engaged in a real conversation. For investment mandates, that means investors who have seen a packaged opportunity that matches their mandate, not a generic pitch deck.
We work with organizations at different stages: some engage us for a single trade mission or roadshow, others retain us for ongoing investment promotion. Scope and pricing depend on the sector, the target markets, and whether the mandate is trade, investment, or both.
What's included
- Export and go-to-market readiness assessment
- Buyer and distributor matchmaking with B2B meetings
- Investor targeting and opportunity packaging
- Roadshow, stakeholder coordination, and aftercare support
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